Collette Besson

Raised in a family of entrepreneurs, Collette developed an early understanding of the importance of marketing and making meaningful connections. Before joining Tuuti, she earned dual degrees in Business Administration and Entrepreneurship Management from Boise State University and worked across industries including real estate and nonprofit organizations. As Social Media Marketing Specialist at Tuuti, Collette focuses on building strong social identities that help brands feel personal, recognizable, and community-driven.

In her free time, Collette is constantly creating. She owns two side businesses — a custom apparel company and a rentable sticker vending machine business for events — and loves exploring new creative outlets like painting, cooking, and floral arranging. Health and wellness are also a big part of Collette’s life. Last December, she challenged herself in a whole new way by competing in a HYROX fitness competition.