Heart of the Community — Mended Hearts of Boise x Tuuti x SOLV

Tuuti partnered with SOLV and Mended Hearts of Boise on Heart of the Community, a 2025 holiday campaign focused on sharing messages of encouragement with heart patients and their families.

As part of the Heart of the Community campaign, community members across the Treasure Valley were invited to call in and leave short messages of support through an After-the-Tone phone experience. Those messages became the foundation of the holiday video, with every voice featured coming directly from a real call.

Filmed in collaboration with Mended Hearts of Boise and launched at the Saint Alphonsus Festival of Trees, the video highlights the power of simple, shared connection. By turning everyday community participation into a collective message of care, Heart of the Community reflects Tuuti’s approach to purpose-driven storytelling — work rooted in real people, meaningful partnerships, and moments that resonate beyond a single season.

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