Building a Bold Brand with Jane Gordon Law

Branding That Breaks the Mold

Jane needed a brand that separated her from the competitive personal injury market while reflecting her heart-led approach to advocacy. We designed a logo inspired by Lady Justice — a symbol of fairness, balance, and accessibility — and paired it with a color palette of greens and blues that pushed against the dark, aggressive tones typical of the industry. The result was a brand identity that felt modern, human, and unmistakably hers.

Custom Website Rooted in Clarity and Care

With the brand foundation in place, we brought Jane’s story to life through a custom website built to inform, reassure, and convert. Our team handled UX, design, copywriting, and SEO set-up, creating a digital experience that communicates her expertise while emphasizing empathy and clarity. Alongside SEO blogs and press releases for launch, we continue to expand her content library to reinforce her expertise and grow her organic visibility month after month.

Amplifying Awareness Across Boise

To grow recognition and build local credibility, we activated a traditional and digital awareness strategy. This included Meta social ads, bus bench placements across high-traffic intersections, and a multi-month radio campaign airing 200 commercials per month. Each touchpoint worked together to reinforce her brand, keep her top-of-mind for local audiences, and connect her with people seeking compassionate legal support.

Results

• Created a scalable brand and marketing foundation that continues to support ongoing growth
• Built a trusted digital presence with a website designed for clarity, connection, and conversion
• Strengthened brand recognition across Boise through cohesive, multi-channel visibility
• Increased local awareness through traditional media, paid social, and PR placements
• Established SEO authority and long-term search momentum through ongoing blog content