“Her Hands Are Home” Commercial with Camille Beckman

Holiday Meets Heartfelt Storytelling

To bring Camille Beckman’s heritage to life, we crafted “Her Hands Are Home,” a cinematic holiday campaign centered on tradition and the generational meaning behind their products. The film wove together heartfelt moments to position Camille Beckman not just as a body care brand but as a central part of home. Every detail, from casting to art direction to scriptwriting, reflected the brand’s legacy and emotional resonance.

Spreading the Story to Every Screen

The commercial aired across local broadcasters and streaming platforms during November and December, reaching women ages 35–64 throughout Idaho. The team produced multiple social cuts and coordinated a UGC and influencer program with over 35 creators, generating more than 60 pieces of content. This multi-layered distribution strategy increased awareness, expanded the brand’s reach to younger audiences, and strengthened engagement across social channels.

Results

• Deepened emotional connection with new and existing customers
• Increased local and regional brand awareness during peak season
• Expanded social reach through influencer partnerships and UGC
• Elevated brand perception through award-winning cinematography
• Created a high-performing hero asset with lasting value for future campaigns