A Creative Marketing Agency
BOISE, ID
A content and influencer strategy to grow HAIRLOVE’s organic presence and boost engagement.
HAIRLOVE, a hair supplement brand rooted in education and empowerment, approached Tuuti to strengthen their organic presence, expand their content strategy, and grow authentic engagement across their digital channels. With no prior influencer program and limited SEO traction, HAIRLOVE was ready for a strategic engine that could drive traffic, awareness, and credibility.
Influencer management
Growth marketing
SEO blogs
Content & SEO audit
To set the stage for long-term organic growth, we conducted a full content and SEO audit — covering content recommendations, compliance considerations, technical SEO issues, competitor analysis, and backlink opportunities. From there, we built a content strategy and delivered weekly SEO blogs designed to educate customers, rank for high-intent keywords, and strengthen HAIRLOVE’s authority in the wellness space. Over the partnership, we produced 25 in-depth blogs that connected education with search intent, helping HAIRLOVE reach new audiences organically while supporting retention for existing customers.
To amplify reach and connection, Tuuti launched HAIRLOVE’s first influencer and UGC strategy. We handled sourcing, communication, deliverables, and approvals to build a roster of mission-aligned partners and generate a library of high-performing UGC. Over three months, we developed 20 creator relationships and produced content that fueled organic posts and growth marketing ads. Ultimately, it expanded HAIRLOVE’s visibility and helped the brand show up more authentically.
