A Creative Marketing Agency
BOISE, ID
Capturing the heart of Ada County Victim Services Center’s work through branding built for the community they serve.
Ada County Victim Services Center partnered with Tuuti to develop a new logo and visual identity that reflects their mission of support, safety, and healing. The goal was to create a brand presence that felt welcoming for those seeking help while giving the organization a professional, meaningful identity to unify their team and community partners.
Branding development
Logo creation
Signage + materials
We immediately connected with the Ada County Victims Services team to understand their needs, focusing on creating a logo that would not only enhance their marketing but also welcome people in as they enter the building. Our team dove into initial concepts and conducted thorough research on the symbolism, colors, and typography that would best embody the center’s mission.
The final logo and branding featured a harmonious blend of the standardized “prevention colors,” with blue representing human trafficking, purple representing domestic abuse, and so on. Additionally, we incorporated meaningful symbols like a sun rising over mountains to reflect the center’s commitment to overcoming challenges and inspiring hope. The sun, mountains, and hills also paid homage to their location in the Treasure Valley. By uniting these elements, our team brought the center’s vision to life through a powerful and resonant brand identity.
